Luno
Designing a Meme-coin Trading App
2022 - 2023
The Challenge
I joined as the Large Cap Bundle feature was taking shape in its early phase. The idea was to let customers invest in a diversified basket of top cryptocurrencies in one click — simple in concept, but harder in practice.
- User understanding: Many struggled to grasp what a “bundle” was and how it differed from buying coins individually.
- Transparency: Users needed confidence in how their money was being allocated and how weightings worked.
- Reducing friction: The flow had to feel easy and familiar, but without oversimplifying or hiding details.
- My role: Collaborated with a copywriter, an external UX research agency, and developers to plan research, iterate designs, and build the feature.
Note: Due to confidentiality, the full case study isn’t public. I’d be happy to walk through my process and final designs in a private conversation.