Placeholder image

Making crypto investing
feel like an index fund.

Direct responsibilities:

  • Senior Product Designer, end-to-end feature design

Core work:

  • Bundles onboarding, buy and sell journeys and mobile + web implementation within Luno’s existing design system.

At Luno, I led design for the Bundles feature — giving everyday users diversified exposure to crypto without choosing individual coins or timing the market.

The challenge wasn’t the concept, but trust and understanding. Users needed to quickly grasp what a bundle was, how their money was allocated, and why this approach felt safer than buying coins one by one. My focus was shaping a clear, transparent experience that balanced simplicity with the right level of detail.

At a glance

Note: Due to confidentiality, the full case study isn’t public, but I’m happy to walk through it in conversation.

How Bundles work

The core steps behind investing in a crypto bundle.